Choosing the right keywords
Attempting to target high competition or the incorrect phrases is a sure fire way to SEO frustration, and in turn your site will struggle to gain any kind of ranking. So the big question is how do you choose the right keywords?
How Relevant Are They – You should be choosing keywords that are relevant to your niche, product or service. The better you do at this the more success you are likely to have with converting visitors into buyers. .
Amount Of searches – Look for keywords that are actually being searched for. The higher the search volume the better chance you have of people landing on your website, providing you rank well in the SERPS.
How Competitive? – First off, it’s probably a good idea to go for keywords that actually do not get many searches. Although this will not bring a flood of visitors to your site, it will gain a trickle, and these days just having people landing on your site gains something called click through rate or more commonly known as (CTR) and this is one of the best ranking factors recognised by Google.
Professional Racing Bikes – This would be a great keyword to go for. It is very targeted towards people looking specifically for what they sell and for the budget that the business has, likely to rank well in google in order get in front of the right amount of buyers.
Buy A Professional Racing Bike – This is now just about the perfect keyword. Its laser targeted towards people looking for exactly what the website has to offer and because it’s a long tail keyword is likely to have much less competition but still enough search volume to get sufficient searches per month to generate a good financial return on their seo budget.
So many website owners get caught up in trying to rank for super broad terms and in turn start a constant and frustrating battle with trying to get their seo budget to generate a return.
So the bottom line os rather than going for phrases that get thousands of monthly searches, they will actually be far better off targeting lower search phrases but ones that also get far more targeted traffic and in return are far more likely to generate a return on investment.